Over 64 senior representatives from the region have travelled to Cannes as part of a Newcastle delegation aiming to showcase the city to a global network of investors, developers and business professionals.
In the run-up to the event, Developing Consensus spoke to Director of Invest Newcastle Jen Hartley about the potential opportunities for the city and why this year’s MIPIM is an event not to be missed.
This year’s MIPIM presents a huge opportunity for Newcastle to have a strong presence on a global stage. We’re one of the only UK cities to have a prominent stand at the event and the work that we’ve put into our presentation and location will only make us even more noticeable at the event.
We have 64 delegates travelling to Cannes and I wouldn’t be surprised if we were the largest UK delegation attending. Couple this with the high calibre of senior decision makers within that delegation, the prime developments we have to showcase and the thought-provoking events and presentations that we’ll be holding, and I would say that the Invest Newcastle stand and its offering has never looked as strong.
There are a lot of new faces this year within the delegation and what they’ll find is that even though all of us have our own business priorities, we all come together, roll up our sleeves and act as core ambassadors for the region.
In years gone by conversations at MIPIM have resulted in generating and progressing large-scale developments at sites such as Stephenson Quarter, Gateshead Quays and Durham’s Milburngate to name but a few.
This year we’ll be showcasing key development opportunities such as AirView Park, Campus for Vitality and Ageing, Pilgrim Street, Stephenson Quarter, Gateshead Arena, MetroGreen and so many more across the three day event.
The Newcastle stand will be in a prime location based on the famous beachfront Promenade de la Crossiette and will mirror MIPIM’s key themes of ‘Driving Urban Change’ and sustainability. The stand is plastic-free, powered by solar energy and will only use recyclable marketing materials throughout.
Visitors can take advantage of the stand’s prime location in the sunshine whilst also enjoying a packed schedule of events and presentations on topics such as levelling up, sustainability and the changing face of retail alongside spotlight talks on key development sites throughout the region.
Of course, when we return from MIPIM is when the real work starts in nurturing relationships and developing targeted campaigns to attract further investment into the region. We’ll also get straight back and begin planning our involvement in UK REiiF in Leeds, where we’ll once again be showcasing the region as part of the main event programme.
This year, MIPIM really is an event not to be missed and whether you’ll be representing the region at the event, attending our stand, or just following along from home, we really appreciate the support and well wishes.
To learn more about the Newcastle delegation, visit: https://www.newcastleatmipim.co.uk